Sun Tzu’s Art of Tablet Marketing


Further to my earlier thoughts on tablets, iPads and Kindles (e.g. here and here) and triggered by an article or two on The Register (here and here) I thought that maybe what is needed here is some insight from Sun Tzu (he who wrote the Art of War, see wiki if this is new to you). I don’t think it gives me much more ability to predict the future than the next Cambridge lamp-post themed blog, but it does give me a better framework to organise my thoughts around than I hand before.

Without further ado, here are my thoughts…

Read more of this post

Advertisements

The Next Kindle – a (loss) Leader in waiting


As I discussed here I think the much rumoured Android / tablet / next Kindle [possibly due Autumn 2011] has a decent chance of being a success. I thought I have covered all the ground as to why, but a new rumour has speculated overnight – the price will be 20-25% below cost in order to build market share and make money later from ebook downloads. Now this shows the power of the ecosystem that Amazon can bring, but I also wonder:

  • Is the technology for eInk + normal colour display so expensive Amazon have no choice; or
  • It his another shot in the forthcoming battle for hearts and minds?
Whatever the answer roll-on October!
Update 18th August – there are two machines apparently coming the 7″ coyote and 10″ hollywood. The latter is quad core, $400 and e-ink plus tablet. Or so the rumours say!

Kindle, Kindle, little star


We all know what the Kindle is and (at least in the UK) it is the ebook reader of choice. I know that in the US the Barnes & Noble Nook has made an impact but that device hasn’t crossed the pond. While I like a good book to hold I see the attraction in e-books particularly access to old titles and convenience of form-factor (plus simpler storage). I have held off getting one mainly as I really want a tablet, so I am keen to understand what the next Kindle (due October 2011?) will be. Ahead of that I thought I would make a some predictions and also speculate on how successful it will be (and is it a threat to the iPad’s global domination?)

Read more of this post